The most expensive client is the one you have to find twice. Advisors who systematize post-trip follow-up build businesses where half their revenue arrives without prospecting. Here is the system.
Before they leave: the bon voyage touch
A short message the day before departure — 'Have an amazing trip, text me if anything comes up' — costs you 30 seconds and buys enormous loyalty. Clients remember who was there when it mattered.
While they travel: stay invisible but available
Do not hover, but be reachable. If something goes wrong, fixing it fast is the single best marketing you will ever do. One saved vacation earns you a client for life and three referrals.
After they return: the three-email sequence
Day 2: welcome home and ask how it went. Day 7: request a review and a favorite photo you can share. Day 30: suggest the next trip based on what they loved. That third email is where repeat revenue is born.
Between trips: stay in their inbox
A short monthly email — one deal, one tip, one story — keeps you top of mind. When they start dreaming about the next trip, your name is already there.
Automate all of this with drip campaigns so no client ever slips through the cracks, even in your busiest month.