Most travel advisors send a quote and then wait. And wait. The client gets busy, the tab closes, and the trip dies quietly. The fix is not pushiness — it is a simple, friendly follow-up sequence. Here is the structure that works.
Follow-up 1: Three days after the quote
Keep it light and helpful. Restate the trip in one line, answer the one question you think they are stuck on, and end with an easy next step. Example: 'Hi Sarah — just checking in on the Jamaica trip for March. Cabins at this price usually sell out by month-end, so I wanted to flag it. Want me to hold two cabins for 48 hours, no commitment?'
Follow-up 2: Three weeks later
New information, not nagging. Share something that changed: a price drop, a new sailing date, a cabin category that opened up. You are giving them a reason to reopen the conversation.
Follow-up 3: The breakup email
Six to eight weeks out, send a gracious close: 'I will assume the timing is not right and close out your quote — just reply anytime if plans change.' This email gets more replies than any other kind, because it removes the pressure to respond.
Why this works
- Every email adds value instead of asking 'just checking in.'
- The sequence runs on autopilot once you template it.
- The breakup email re-engages people who were quietly interested.
Save these three emails as templates in MeridianHQ's drip campaigns and attach them to every new quote. Your close rate will climb without you lifting a finger.