Most advisor social feeds are travel brochures: pretty pictures, no call to action, no leads. The posts that generate inquiries follow simple formats. Steal these five.
1. The deal alert
'Just found: 7-night Caribbean cruise, March, balcony cabin, $899 per person. I have 4 cabins at this price — who wants one?' Specificity creates urgency. Vague posts create scrolls.
2. The behind-the-scenes
Show the work: your screen with three resort options, a supplier webinar you attended, a ship inspection. Clients book people they trust, and trust comes from seeing the effort.
3. The client story
With permission: 'The Johnsons just got back from their anniversary trip to Santorini — here is what they loved.' Real people beat stock photos every time.
4. The myth-buster
'No, you do not need to be rich to cruise.' 'Yes, travel insurance is worth it — here is why.' Educational posts get shared, and shares are free reach.
5. The question
'Beach or mountains for your next trip? Drop your pick below.' Questions drive comments, comments drive the algorithm, and the algorithm drives eyeballs to your deal alerts.
End every post with one clear next step: comment, DM, or click the link. Never make a follower guess how to become a client.